Black Friday officially starts in 4 days and and you do not want your business to be left behind in the biggest shopping frenzy of the year.
Since it is Black Friday followed by the festive season, why not buy your business a gift that will contribute to its growth in the year 2022.
For your business to grow, you need to invest in certain areas of your business such as getting an accountant, having a marketing department and becoming technologically savvy. Investing is not just buying products but it can also mean investing in the right services that can help your business grow.
Here are 8 business services that you can invest in now to grow your business:
Marketing and Advertising
Content marketing has become a very popular form of marketing and more consumers are receiving their marketing through email. It is important that you have an email marketing strategy going into the next year and start keeping in touch with your customers. A number of top email marketing tools including Mailchimp and Aweber will be offering Black Friday deals.
E-Commerce
The shift to a digital world has meant that many businesses need to be found online. You can do this by investing in your own website. Building your own website can be complex and you might just need the help of a web developer to get the job done, you can always get one step ahead and purchase your business domain name and web hosting services now during the Black Friday sales.
HR Consultancy and Recruitment Services
HR recruitment services are also participating in Black Friday sales. If you are considering employing more people in the coming year, the best time to advertise that post is now. Recruitment services are offering discounts on recruitment fees and an additional final fee statement.
IT services and solutions
One of the best services you can invest in for your business is cloud storage. Cloud storage ensures that all of your data is backed up and will not be lost in the event of you losing your website, laptop, hardware or any of these unfortunate events. You will be able to access all your files in the events that something happens to your devices. Check if you are able to buy cloud storage at a much cheaper price during Black Friday.
Finance and accounting
Accounting is the most important part of any business operations. Accounting allows you to measure the current state of your business, which can later inform how you operate moving forward. Accounting based software companies are offering Black Friday sales. Having an accounting software allows your business to be on track of your finances before and after you hire yourself an accountant.
Fibre and broadband
When running a business, having fibre and an internet connection is important. An article by SME South Africa states that fibre enables SMEs to operate online without any of the performance and quality constraints they may have faced before. Many fibre and LTE broadband providers will be offering Black Friday discounts. So the best time to get your business connected is now.
Office equipment and supplies
You never want to run out of office supplies and stationery. the best time to buy these is now. Why not look at purchasing your most wanted office equipment now during the Black Friday sales.
Marketplaces
Marketplaces are a great tool to invest in during the Black Friday period. Marketplaces offer you an opportunity to list your business, be visible to thousands of consumers, increase your brand exposure while ensuring that you get customers coming to you instead of you going to them. Ensure that you are able to list your business during this time.
How marketplaces support small businesses
Marketplaces offers an alternative way for small businesses to market their products or services. Small businesses can market their businesses on marketplaces, reach larger audiences and do so at a cheaper rate than most advertising solutions.
By being listed on a marketplace customers are more likely to trust your business or services especially when they can see that others have used your services and are happy with the services rendered. A marketplace allows customers to compare quotes. This means that you are able to compete in a completely neutral market.
How Serv B2B Marketplace Can Help You
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