Posted by: join the dots on 10/09/2024
Daily we face a noisy digital world with a never-ending rollercoaster of activity, updates and responses required. However, it’s not just about showing up on communities like LinkedIn, it’s about being heard. We all know how easy it is to get lost in the clutter, but using our #digitalskills effectively can help ensure that our message makes an impact and drives business results.
However, getting value from LinkedIn efforts can be challenging. It’s easy to get caught up in vanity metrics, but true leadership comes from understanding the real business outcomes that are being achieved. As CEOs or CMOs, many of us are now using detailed metrics to track the effectiveness of our digital strategies. But beyond the numbers, it’s important to uncover meaningful insights into how our content is truly engaging with our audience and supporting broader career and business goals.
A quote we find insightful from W. Edwards Deming, renowned statistician and quality management expert, “Without data, you’re just another person with an opinion.” Raw data alone isn’t enough, it’s how we analyse and apply those insights that brings real value. Regularly reviewing and refining our LinkedIn strategy, ensures that our digital presence continues to drive results.
If you’d like to explore how we can support your efforts and ensure your time spent on LinkedIn translates into real business results, feel free to drop me a message. Let’s make sure your voice is heard.
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