Posted 08/10/2021

How to Become a Seller on a Marketplace

How to Become a Seller on a Marketplace

As a business owner, to start generating sales you need to get your products or services in front of your target market and convince them to make a purchase. 

It can be difficult to find customers as a small business, however, innovations such as online marketplaces make it easier, than ever before, for small businesses like yours to get the attention of customers and start making sales. 

An online marketplace is a platform where business owners are able to list their products or services so that they can meet with the consumer and complete transactions. Marketplaces are especially important for small businesses as they offer the opportunity for them to market themselves, increase brand awareness and reach new markets. 

Find out who can trade on an online marketplace and what types of marketplaces are available in 

Your Ultimate Guide to Marketplaces in South Africa

In order for a marketplace to function it needs both a buyer and a seller for a transaction to take place. Find out how sellers and buyers interact on a marketplace and how you can become a seller and start getting customers.

What is a marketplace seller?

A marketplace seller is an individual/business that is listed on a marketplace where they are able to advertise their particular products or services. 

How do I become a seller on a marketplace?

1. Find a marketplace best suited for your business and list as a service provider.

2. Highlight your services and wait for service seekers to request a quote. 

3. When a service seeker requests a quote, as a seller you will receive a notification that there is a lead available and will be asked if they would like to purchase the lead.

4. Once you have purchased the lead they then receive the details of the buyer and can send them a quote directly.

How to make a revenue by selling on an online marketplace

Every market differs, therefore no two marketplaces are the same. What works on one platform might not work on another platform. There are different marketplaces and they all cater for different niches, such as business to business (B2B), business to consumer (B2C) and social media marketplaces. Serv is a B2B service marketplace that connects service providers with businesses seeking professional services. 

Here are a few ways to make sales on a service marketplace like Serv :

  • Ask questions and understand your potential customers problem. 

  • Demonstrate how your business is a solution for your potential customer. 

  • Once you receive a lead, keep it warm. Call the potential client immediately with a quote

  • Ask for the sale. Do not be afraid to put yourself out there. 

What is the buyer/seller ratio in a marketplace, and why is it important? 

The buyer-seller ratio determines whether there are more buyers or sellers within a particular marketplace. According to Marketplace Wiki, the normal ratio is 2-3 buyers for every seller. On Serv the buyer ratio currently stands at two buyers for every seller. 

This means that you have a 50% chance of getting that client, converting them and making profit. It is all about the bottom line. 

Register on Serv now!

How Serv Can Help You 

On the Serv service marketplace, leads or potential customers come to you. Once you have secured your leads all you have to do is convince them to choose your business over your competitors.


Serv gives small B2B businesses a platform to shine and compete with big corporations. Join Serv now for as little as R125 per month and get qualified leads straight to your inbox.

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