All the experts have advised you to get a website for your business, but you may still find yourself with a website that gets no traffic from Google, Bing or any other search engine.
As with everything, there is work that needs to be done on your website for it to be recommended by search engines for specific queries and keywords.
Your website needs to be improved for it to start ranking. Here are three ways you can do this:
Assess your current website
The very first step that you need to take is to assess your website. When assessing your website there are several factors that you need to look out for, including:
Mobile friendliness: Does your website display well on mobile and can your target market interact with your website easily? Is the text too big or too small? Also, check where the website can be improved from a mobile perspective.
Speed: The speed of a website is important. If your website is slow, visitors are more likely to leave your website.
Links: Links tell search engines or any crawler what a page or website is about. If search engines like Google can not tell what your page is about, the likelihood of it ranking is very slim. Check all links and assess that they are clear.
Design: How your website is designed is important for user experience (UX) but it is also important for how search engines will crawl your website.
You should get a web developer and web designer to help you work on your website. A web designer works on the visual aspects of your website and user experience, while a web developer builds the structure of the site using code. Both can ensure you have a website that works; one that is designed for both the user’s perspective and functionality.
Find a Web Designer and Web Developer Now
Start optimising your website for search
If your website is not optimised for search, nobody on the face of the earth will be able to find it.
Invest in Search Engine Optimisation (SEO). SEO is an attempt to improve websites to make them appear in a high position in the organic search results. There are two ways in which you can invest in SEO and that is through an SEO Tool or securing the services of a professional.
SEO Tools: There are several SEO tools available that can give recommendations for how best to optimise your website.
Professional services: Professional SEO experts can look at your website and create an SEO strategy that works. They, unlike SEO tools, will be able to implement practices that can improve your website's SEO.
Find Your Website an SEO Expert Here
List in a directory
One of the most important factors that contribute to search visibility and ranking is backlinks which ensure that Google can crawl your website. Backlinks are, according to Backlinko, links from one website to a page on another website. Backlinko further cites that search engines view backlinks as a vote of credibility for that particular page. Pages with high-quality backlinks are likely to rank higher on organic search results.
Listing on a marketplace is one of the best ways to get credible backlinks for your website. Most marketplaces offer you an opportunity to link to your business website. When quality websites link to your website, Google and other search engines view the link as a sign of credibility.
Looking to list your B2B business in a marketplace?
Serv offers businesses the opportunity to list their business and start their journey towards business growth. List your business in any of the following industries: marketing, accounting, IT services, development and design, business consultancy and business essentials, and more. Find a full list of all categories here.
On Serv, our goal is to help small B2B businesses. Serv connects B2B service providers with businesses seeking professional services, including accounting, marketing, IT, web development and business consulting services. By listing on Serv, small businesses can gain access to markets, expand their digital presence, as well as secure qualified B2B customers.
How Serv B2B Marketplace Can Help You
Are you a B2B SME looking for leads? Join Serv today for as little as R125 per month and start getting leads straight to your inbox. Using Serv, small B2B businesses can market themselves, save money, and start competing with big businesses.
SMEs looking for B2B Service Providers can also easily and quickly find a local B2B Service Provider. Whether you are looking for an accountant, web developer or business consultant, explore Serv today and find a trusted service provider.
Learn more about Lead Generation and Serv B2B Service Marketplace on our FAQ Page.
