serv.co.za - Serv B2B Marketplace
Posted 10/26/2020

Lead-Based Marketing - A South African SME Digital Marketing Strategy Must


Lead-Based Marketing - A South African SME Digital Marketing Strategy Must

Lead-based marketing should be a part of all small businesses’ digital marketing efforts. In the wake of the global COVID-19 crisis, it has never been more important for businesses to get access to qualified leads and generate sales, especially if they are to stay afloat. 


Lead-based marketing, sometimes known as lead generation, is the process of attracting leads - individuals who have shown interest in your business’ product or service offering -  and converting them into sales prospects - qualified contacts who has been moved into further along the sales process and are ready to become customers. 


Lead marketing in South Africa


Lead marketing is not a completely new concept in South Africa, it has previously been implemented using methods like referrals, telemarketing and cold calls. The internet has made things easier and now small businesses can generate leads online through a B2B marketplace like Serv.


Benefits of Lead Based Marketing


The biggest benefit of lead-based marketing is that it is favourable for both the businesses and customers. Businesses are able to get qualified leads while the customer is directed to a business that will offer guaranteed quality. 


Additional benefits of lead marketing include:

  • Allows you to generate awareness about your business and the product/service that you provide.

  • Provides you the opportunity to increase sales and your profit ratio. 

  • Get your ideal customer using lead-based marketing as it gives you the ability to be more intentional about who you target.

  • Reach new customers and markets. 

  • Posting your website URL to a B2B Service Marketplace can help to increase traffic to your website.

  • A B2B service marketplace is one of the most effective ways to collect proven client reviews.

How Serv can help with your lead marketing efforts


Serv is a B2B Marketplace that connects SME service providers with businesses seeking professional services. The lead-based marketing platform aims to address two big challenges South African SMEs face - access to markets as well as marketing and sales. 


As a service provider you can list your business for as little as R125 per month. Service providers get access to several services including exclusive premium leads, leads matching program, premium support and analytics. 


Join Serv Now For Exclusive Premium Leads 


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