B2B customers have the tough task of choosing the right service provider whether marketing, human resources, IT, web design or accounting services for their business. A platform like Serv makes it easier for service seekers to find a suitable match.
There are several B2B service providers on the Serv platform all with unique strengths and benefits to offer B2B customers.
For Service Seekers Looking For Services
We look at three of the most requested services on the Serv platform, what solutions they provide and how to choose the right service provider for your business.
1. Accounting Services
Every business needs accounting services to survive. An accountant is responsible for keeping and interpreting your business's financial records.
There are 18 different accounting services on the Serv marketplace. Services include advisory, auditing, BEE accreditation, bookkeeping, forensic auditing, registrations, taxation, tax practitioners and more.
What to consider when choosing an accounting service for your company:
Certification: ensure that the accounting professional or business is qualified to do the job and can guarantee the best service. There are several accounting and financial management bodies that your accountant should belong to including SAICA, CIMA, SAIT, SAIPA, FPI and many more.
Experience: ensure that the business has enough experience in the field, and ask for examples of previous work done.
Convenient location: It is advisable to look for an accountant who is close to your work location as they will be more accessible for in-person meetings when needed.
Reviews: Reviews are very important in evaluating a B2B. Look at reviews to see the quality of their work and professionalism.
2. Marketing Services
Marketing services are very crucial for any business. Marketing is a great way to connect with both the community and your customers, ensuring that your product/service remains top of mind. This is where the marketing function comes in. There are marketing services offering advertising, branding, digital marketing, copywriting, design and more.
What to look at when choosing the right marketing services provider for your business:
Services: what services does the agency provide and how good are they at the specific skills you may be looking for?
Reviews: look at reviews from other clients. This will ensure that they will deliver on their promises.
Price: look for the right price for your business. Always work within your budget.
Pitching: get an agency to pitch for your business. This will help you see what they can do for your business.
3. IT Services
Information technology has become a business function on its own. IT support and services are responsible for handling all your IT needs within the business, including the running of the software applications you use, cyber security, Wi-Fi and any other IT-related services.
Serv has several service providers within the IT space, specialising in big data, IT support, cloud consulting, IT infrastructure, web domains and more.
Before choosing an IT Service provider, look at the following important factors:
Experience: The IT company that you choose should have the necessary experience, especially in your particular industry. IT is ever-evolving, ensure that your IT company has the certification and continuous training to complete certain functions.
Proximity to your company: Your IT company needs to be local. Should an emergency occur, you need to know that your IT support company is nearby to solve any problems.
Capability: Ensure that the IT company can manage the requirements of a company of your size and the number of people too.
24/7 Access: The IT company you choose should offer 24/7 assistance. You need to know that they can assist you regardless of the time of the day.
For Service Providers
As a service provider, you need to be strategic about the way you position yourself and how your listing looks to your B2B target market. Here are five important points to have on your listing to ensure that you get that lead:
Services: ensure that all the services you provide are listed in your listing. Your target market should know exactly what services you will be providing them and how it benefits them.
Certification and Experience: service seekers are more likely to give their business to someone who has the right qualifications and relevant experience. Ensure that you mention any certifications or any relevant experience that might help your listing stand out.
Benefits: List the benefits that come with your services. Most service seekers expect a return on investment and highlighting the benefits is a great way to ensure that you get that lead.
Contact information: You must have your correct and up-to-date contact information and your location in your service listing. Service seekers are most likely going to support businesses that are within proximity.
Reviews: having customer reviews can sway a customer your way. It is also a great way for customers to know more about the services you provide and any customer service expertise you have.
There are plenty of other services available for listing on the Serv platform. You need the very best people working in your business to ensure that your business is running smoothly.
How Serv Can Help You
The great benefit of signing up to a marketplace like Serv is that leads, or potential customers, come to you instead of you having to go out and find them. Become a member and start getting leads. Once you have secured a lead all you have to do is convince them to choose you over your competitors.
Serv gives small B2B businesses a platform to shine and compete with big corporations. Join Serv Now for as little as R150 per month and get qualified leads straight to your inbox.
