Posted 12/14/2020

Strategic Business Planning for the Year 2021

Strategic Business Planning for the Year 2021

As the old adage goes: “If you don’t plan, you plan to fail.” This is true for both life and business. If you want to be successful, you must have a plan. 

If there is anything that 2020 has taught us is that we always need to be prepared.  

One of the very first tasks you need to complete when starting a business is to come up with a business plan. A business plan helps you to plan your business in more detail and gives you the opportunity to take it beyond just the idea. 

Planning also helps you to identify clear goals that everyone in the organisation can work towards, as well as help you to prepare for any unforeseen events. Preparing ahead can also help you to not waste both time and money on activities that do not contribute towards your organisation's growth. 

Key Planning Points to remember for 2021

Financial management planning

Create a financial management plan and in it outline the budget for the following year, cash flow projections and the target for the year. This will help you to use and allocate funds correctly, help with financial decision making and aid the organisations profitability margins. 

Plan for shortfalls 

There will certainly be unforeseen events so you need to have a business resiliency plan so that in the event of an emergency, business can continue as usual.


Plan out all your communication methods. If your target market does not know that you exist or where to find you, they will not be able to reach you. This includes both your external marketing messages and any internal communication.

Human resources and personnel

Consider the number of employees you have and how they contribute to your bigger picture. Will you hire more employees in 2021 and what job roles will they be filling?

Services to help you with planning for 2021

Accounting services

Professional accounting services can help you to stay on track and that you reach your financial management goals. A professional can help to ensure that your business stays on track and reach your financial management goals. An accountant can help with putting together key financial documents such as your 2021 budget, cash flow projections and ensuring that your bookkeeping is on track. 

IT services

IT services and support is very important, especially now that we are moving to the digital era. Having IT support within your organisation can help save you money and time. IT experts can help you decide what software to use to increase productivity within the business, can help setup your network and protect your business from threats/attacks. 

Marketing services

While many business owners do not see the need for dedicated marketing services, it does play a very important role in the success of your business. Marketing services that a professional can help you with range from logo design and outside signage, to web design and social media marketing. 

Human resource and personnel services

From picking qualified employees, paying staff salaries and ensuring that employees are working in a conducive environment, personnel services are a key part of running your business successfully. A human resources management expert can take care of all your HR requirements, leaving you to focus on your business. 

While it can be tiresome, planning key business processes is worth the effort you put into it. 

How Serv Can Help You 

The great benefit of signing up to a marketplace like Serv is that leads, or potential customers, come to you instead of you having to go out and find them. Once you have secured a lead all you have to do is convince them to choose you over your competitors.

Serv gives small B2B businesses a platform to shine and compete with big corporations. Join Serv now for as little as R125 per month and get qualified leads straight to your inbox.

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