There is a misconception that only retail businesses can take advantage of Black Friday. This is your reminder that you can also take advantage of the biggest sale of the year - even if you have a service-based business.
The past year has seen an increase in the use of more e-commerce services. Deloitte estimates that 2 in 3 respondents will shop online in the year 2021 in South Africa. This means more than 50% of online shoppers are using the internet to find new products and services. You want to take advantage of this rising trend and ensure that you are able to reach as many consumers as possible.
Here are four ways that service based businesses can take advantage of Black Friday:
Put together service packages
Most service businesses offer more than one service so why not offer customers a package deal at a discounted price. An example of this is if your business offers financial management services, you can bundle up your all your services and offer bookkeeping, taxation services and advisory services all in one package.
Utilise social media and websites
Many customers will be looking at social media, especially the accounts they engage with the most, to see if they are offering Black Friday specials. The beginning of November is the best time to announce your offering and any promotions that you will be offering during Black Friday. This will help your customers to plan ahead and budget for your service offerings. Use this time to let them know why your services are important and why they should utilise your services this Black Friday.
Extend your discount period
Many customers may be hesitant to make a purchase for a service during the Black Friday period if they are not currently in need of it. To reassure customers to get them to take the leap, extend the period that they can make use of the service for up to 6 months, or even a year.
Invest in lead generation
Lead generation is a tool that many small businesses have not tapped into. Black Friday is the best time to invest in leads. Buy as many leads as possible through a marketplace and use your ongoing Black Friday discounts and packages to attract potential customers and engage with them to eventually become an ongoing customer.
Buy leads this Black Friday
A number of consumers will be focused on buying big items that they have been eyeing for the past year and while they do that, you can invest back into your business and see it grow. One of the things that you can do to help your business grow is to invest in lead generation this Black Friday.
Lead generation acts as the middleman between you and your customer. Here on Serv, we help connect service businesses with businesses seeking professional services.
How Serv B2B Marketplace Can Help You
Are you a B2B SME looking for leads? Join Serv today for as little as R125 per month and start getting leads straight to your inbox. Using Serv, small B2B businesses can market themselves, save money, and start competing with big businesses.
SMEs looking for B2B Service Providers can also easily and quickly find a local B2B Service Provider. Whether you are looking for an accountant, web developer or business consultant, explore Serv today and find a trusted service provider.
Learn more about Lead Generation and Serv B2B Service Marketplace on our FAQ Page.
